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08.10.10 A Site Blogroll Can Devastate Your Page Rank  By
Andy BeardNavigational elements on a blog or any website are an important feature, but you should be careful not to take things to extremes which can hurt the progress of your site, both from a SEO perspective and for website conversion. This post was originally posted Nov 7, 2006 - I have added a screenshot as the original subject site is no longer online - it is still just as relevant today as it was over 3 years ago. In places I have added some additional commentary or expanded on original ideas. References to PageRank should be looked on as synonymous with Google Juice & overall site authority, and not just green pixels in a toolbar, though that can be a good visual indicator at times. How a Blogroll can kill your PageRank I followed a link from Digg a few minutes a go, read the story, and as I frequently do on any site I visit, I snooped around a little. I actually do exactly the same every time someone writes a blog post referring to me and pings my blog. It is the polite thing to do, and maybe I can add something to the conversation. It also allows me to relate any comment to the person who is writing about me, either positively or negatively. Everyone is entitled to opposing views. What is often important is why they have an opposing view, and it isn't always obvious. Now about the site in question: • I have only read half of one article there, so I don't know much about the site contents • The reason I am linking through to the site is purely from an SEO point of view • This is a very common problem, very easy to make, and honestly not too hard to correct. With that said, here is the site Kerry Fox Live (Archive.org link - the site seems to have been offline for 2 years.) Initial Site Analysis So the first thing I notice is that it is a PR3 site. The internal categories are mainly PR2 The archives are mainly PR2 The individual post pages are generally PR1 or unranked A large proportion of the content is duplicate syndicated content from services such as Associated Press, without any wrapping But the site has been around for 16 months You can make a splog, chuck duplicate content at it, and get a PR4 or PR5 after a few months. So what is wrong with the site? Continue reading this article. About the Author: Andy Beard - Niche Marketing - Blog search engine perfomance, Wordpress and general niche and affiliate marketing tips. |
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