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05.25.10

Using Google Analytics To Find Your High Traffic Pages

By Dave Taylor

I've been using Google Analytics for a while and a client just asked me about the traffic on a specific page. I logged into the Analytics site and dug around everywhere, but can't see anywhere I can actually just type in a URL and find the stats for that specific page. Is it possible, or is that just not how Google Analytics works?

Dave's Answer:

When I first read this question, I was pretty convinced that the answer was no, but I asked this question on Twitter (you can follow me to see these sort of questions if you'd like: I'm @DaveTaylor) and found out that there is indeed a way to accomplish what you seek, though it's so complicated that I asked the chap who shared his info -- @robertpatterson -- twice to help me figure it out.

Fortunately I was taking screen shots as I went along, so I think you won't find it quite so baffling.

The ironic thing, however, was that my first test was to figure out how often people visit the Ask Dave A Question page, just to realize that it was one of the pages I'd forgotten to include the Google Analytics code in the first place, so... no traffic data at all. For this demo I opted to look at my parenting blog instead, as you'll see.

Start by logging in to your Google Analytics account and looking on the left side:

google analytics page traffic 1


As you can see from my highlight, click on "Content" and you'll see it opens up and offers a variety of different content-related options:

google analytics page traffic 2

Choose "Top Content". Now you'll see a pretty complicated page of information:

Continue reading this article.


About the Author:
Dave Taylor is known as an expert on both business and technology issues. Holder of an MSEd and MBA, author of twenty books and founder of four startups, he also runs a marketing company and consults with firms seeking the best approach to working with weblogs and social networks. Dave is an award-winning speaker and frequent guest on radio and podcast programs.

AskDaveTaylor.com
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